29 March 2021
As restaurants adapt to the post-pandemic landscape, ensuring the safety of both customers and staff is a top priority. One of the most common surfaces for virus transmission in restaurants is the physical menu. In response, QR code menus have emerged as a smart, contactless solution that’s rapidly becoming the new standard across the food service industry.
Why Go Contactless?
Providing guests with single-use or contactless digital menus significantly reduces the risk of surface contamination. Whenever possible, offer menus that can be accessed on a customer's personal device. If disposable menus aren't feasible, ensure menus are properly sanitized before and after each use. Additionally, allowing customers to pre-order meals through the QR code system can streamline operations and reduce wait times.
Why QR Code Menus Are the Best Option
While there are several ways to deliver a contactless menu experience, QR code menus stand out as the most efficient, affordable, and user-friendly option:
1. Disposable Menus
These are quick to implement but not cost-effective in the long run. Constant reprinting drives up expenses and contributes to environmental waste.
2. Digital Signage Menus
Though visually appealing, installing digital displays is a major investment—often beyond the budget of small to mid-sized restaurants.
3. QR Code Menus – The Optimal Choice
QR code menus strike the perfect balance between safety, cost-efficiency, and customer engagement. Here’s why they’re gaining widespread adoption:
No App Required: Most smartphones can scan QR codes using their default camera, making access quick and seamless.
User Behavior is Already Established: Thanks to apps like Google Pay, Snapchat, and WhatsApp, scanning QR codes has become second nature.
Inspired by Global Success: The widespread adoption of QR codes in countries like China has demonstrated their potential for improving customer experience.
Fully Editable and Dynamic: Unlike printed menus, QR code menus can be updated instantly—perfect for adjusting items, prices, or promotions in real time.
Cost-Effective and Eco-Friendly: They eliminate the need for printing costs while still offering a rich, interactive customer experience.
Simple, Fast, and Future-Proof
Creating a QR code menu takes less than a minute, but its impact is long-lasting. It not only helps ensure customer safety but also modernizes your restaurant’s approach to service.
Whether you’re a small café or a multi-location restaurant, integrating QR code menus is a step toward a safer, smarter dining experience.