29 March 2021
Create QR Code Menus for Safety of Consumers and Staff
The biggest concern in reopening restaurants is to limit the spread of the coronavirus through surfaces such as physical menus. Switching to contactless options like QR code menus is the new normal for restaurants of all sizes.
Provide one-way menus to guests and make them digitally available for customers to view on a personal electronic device whenever possible. If disposable menus cannot be provided, properly disinfect the menus before and after customer use. Consider the options customers can pre-order.
Create QR Code Menus
Contactless QR code menus are a feasible option because printing disposable menus is not ideal considering the increased cost.
It takes less than a minute to generate a QR code. But in the long term, it is better at keeping customers engaged and safe.
Why is it recommended to use a QR Code for restaurant menu in pandemic?
As the COVID-19 pandemic moves forward, social distancing and limiting contact are at the center of the new normal. When it comes to the safe reopening of your restaurant, you need to create a contactless mechanism that works seamlessly. There are 3 options for the contactless menu -
1. Disposal menu
2. Digital signage menu
3. QR Code menu
Disposable menu - While this is a quick fix to the problem at hand, it is not sustainable for the unprecedented COVID-19 future. Printing disposable menu stacks and stacks adds to the cost, and this is an important factor for the foreseeable future.
Digital signage menu - Another large investment that might not be a viable option for most small and medium-sized restaurants.
QR Code menu - This is definitely the most popular menu alternative for most restaurants. Here are a few reasons for this -
1.No app required to scan
2.Scanning the QR Code is a natural behavior for millennials in 2021. This is a result of apps like Google Pay, Snapchat, and now WhatsApp; New age consumer brands using QR Codes for a contactless product demo
3. The extensive use of QR Codes in China and their success stories inspired the world to try them.
4. It is dynamic, which means that restaurants like you can always change the menu to the liking of their customers.
5. It is the perfect balance of being cost effective and providing rich customer engagement.
QR Codes are twenty years old, but their use as an alternative to physical menus has recently become quite common. One of the main reasons for the huge increase in QR Codes as a menu was that they could be scanned with the phone's camera.